Brella is a project that is less a redesign of umbrella: the object and more a redesign of the idea of how an umbrella should be bought and sold, with some minor design tweaks.

The process is essentially based on that of the shopping cart venders one can find at many grocery stores. The user inserts a quarters, shops with the shopping cart, returns the cart when done, and is rewarded with their quarter. It drastically increases the return of the product.

Combine that with some good ol' biodegradable and recyclable materials and the possibility for a true cradle to cradle cycle for the umbrella is born.

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